Mobile advertising has rapidly gained mainstream place in online marketing strategies and Google advertising is the largest platforms for marketing on internet. Google adverts have a lot of tools and functionalities that can be used to advertise products and services and Ecommerce websites are definitely leveraging it to increase their reach and benefit from Google shopping ads.
Here are some tips for better mobile advertising from Google AdWords experts:
Here are some tips for better mobile advertising from Google AdWords experts:
- Ad Formats and Mobile Friendly Extensions are Significant
- Identify goals
- Call to action (CTA) in Ads
- Relevant and Accurate Ads
- Using Negative Keywords
- Your Ads Need to Be Targeted
- Don’t Ignore Mobile Users
- Use Multivariate & A/B Testing
- Implementing Conversion Tracking
- Use Mobile Specific Ads
- Make it Social
- Tweak and Monitor Campaigns
- Remarketing feature by Google
- Getting Your Ads Above Google Search Results
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