Social Media Marketing is the newest and one of the most effective marketing tools for engagement. Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service. Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization). The biggest and most influential social networks include Facebook, Twitter, YouTube, LinkedIn and Google+.
Facebook is the largest display ad network online with a reach of about a billion and the ability to target one person with advertisement. Key functions of Facebook include the ability to: like and share any media including images, text and videos to an individual create event and fan pages, use targeted advertisement and it has the most apps of any social media site.
Twitter is a micro blog that differentiates itself through the ability to use actions such as mentions and retweets, which helps you share with your followers and lets you send messages on the fly. Also Twitter has a character limitations that force Tweets to be short and to the point.
LinkedIn is the ultimate business social networking tool. It is unique in the fact that it is a great recruiting tool and is great for tracking startup companies. LinkedIn shows the accomplishments of the user much like a resume and gives you a good idea of their business background.
YouTube
YouTube is the biggest social video network. You can make your own customized channel for any of your own video content. YouTube allows you to use enhancements, annotations and captions to add to your videos.
Google+
Google+ is one of the newer integrated social network site but is growing exponentially. By already owning 80% of search online it was easy to incorporate Google+ to already loyal Google users. Google+ is unique because it can integrate their service into core products such as the Android, their +1 button shows what people think of your posts, similar to the like button on Facebook, and the ability to create circles with your friends. Circles is the application that lets you separate your friends into categories.
A new social network to look out for is Pintrest with its unique ability to categorize yourself by your interests and find other people and posts relating to your interests.
PROS Social Media Marketing With our integrated marketing using these social networks we can optimize your social media marketing campaign. In order to do this we first gain an understanding of your industry, brands and goals. Second, we run the social media campaign outreach to establish your social identity targeting your key demographic and influencers. Finally, we implement an integrated social media marketing strategy of planning, measuring, execution and management.
Ask us how we can create an iMarketing strategy for you ! Call us at 619-567-9322 or contact us here