Landing pages are a call-to-action generally designed for a specific product or service. The best way to ensure that your website accomplishes its goal is to customize and optimize the landing page in a way that it is a good match to what your visitors are looking for. If you provide them with what they want in this way, you will have a captive audience.
Be careful not to provide too many distractions in the form of links, or you are likely to lose them. With a landing page optimized this way, the conversion rate in your WordPress web design is likely to be significantly higher.
Getting traffic to your site is great, but for businesses that have been started around online leads or online customers, it is important to produce conversions from those visitors. Many marketers discuss two kinds of conversions:
Be careful not to provide too many distractions in the form of links, or you are likely to lose them. With a landing page optimized this way, the conversion rate in your WordPress web design is likely to be significantly higher.
Getting traffic to your site is great, but for businesses that have been started around online leads or online customers, it is important to produce conversions from those visitors. Many marketers discuss two kinds of conversions:
- Generating a lead (usually through taking a potential customer’s email address and thereby getting permission to email them your marketing materials in the future)
- Generating a click-through to a page where the potential customer is closer to paying for a product or service.