Top tips for Mobile Advertising with Google AdWords
Mobile marketing tips top tips for mobile marketingHere are some tips for better mobile advertising from Google AdWords experts:
- Ad Formats and Mobile Friendly Extensions are Significant
- Identify goals
- Call to action (CTA) in Ads
- Relevant and Accurate Ads
- Using Negative Keywords
- Your Ads Need to Be Targeted
- Don’t Ignore Mobile Users
- Use Multivariate & A/B Testing
- Implementing Conversion Tracking
- Use Mobile Specific Ads
- Make it Social
- Tweak and Monitor Campaigns
- Remarketing feature by Google
- Getting Your Ads Above Google Search Results
Landing Page Templates to Maximize Conversions
Landing pages WordPress web designBe careful not to provide too many distractions in the form of links, or you are likely to lose them. With a landing page optimized this way, the conversion rate in your WordPress web design is likely to be significantly higher.
Getting traffic to your site is great, but for businesses that have been started around online leads or online customers, it is important to produce conversions from those visitors. Many marketers discuss two kinds of conversions:
- Generating a lead (usually through taking a potential customer’s email address and thereby getting permission to email them your marketing materials in the future)
- Generating a click-through to a page where the potential customer is closer to paying for a product or service.
SEO Link Building Tips
Performing SEO best practices involve strategic link building activities. The vital steps in SEO link-building activities for website traffic is effective only when off page and on-page optimization are pointing back to each other in relevance to the dynamic content optimized.
Off-page optimization is a tedious task but a vital element to quality website traffic and greater relevance for major search engines like Google, Bing, and Yahoo. By simply listing your website and individual blog posts in SEO friendly and RSS directories, popular social networks, forums, guest blogs, and using rewritten blog posts articles to article directories your link-building will become more noticeable online.
Contributing only on-page factors is not enough to catapult your website position in search engine results pages (a.k.a SERP). With the combined force of on-page and off-page optimization, a website can see status in organic search engine results rapidly.
Your website needs links for on-page factors like navigability within your site and off-page factors like appropriately linking from third party sites on popular networks for example Facebook Fan Page, twitter, Pinterest, ezine articles, etc.
The skills needed for effective link building optimization requires special techniques and strategies. Links coming from relevant SEO friendly directory websites that your website complements in terms of quality content is a major factor. Mark down link building as a priority for your SEO campaign to do list.
Make sure the strategies you implement in link building activities earn links from quality websites for the promotion in major search engines. Either you become the expert or hire an expert to create a formulated well thought out link-building strategy plan for marketing and promotions.
Also, be sure to keep up to date with SEO link building strategies in relation to changes in the algorithm of major search engines like Google, Yahoo, and Bing. Blogging fresh content is the cornerstone for submitting the content over the Web 2.0 atmosphere Listed are 8 effective strategies for Link-Building: Social bookmarking.
- Social networking sites
- SEO friendly directories
- RSS feed submissions
- Forums
- Guest blogs
- Article marketing
- Powerful media channels
The importance of article marketing in the submission of quality articles with anchor links pointing back from third-party search engine friendly article directories back to your website is to create entitlement in the search engines for more specific search engine results pages (SERP). Google recommends this link building strategy along with the many others discussed. Therefore, submitting quality articles with optimized specific keywords helps boost SEO rankings when marketing products, services, promotions, industry news, current events, PR etc. Do yourself a favor and embed these strategies in your mind to help you when performing link-building activities. When link building build appropriately and effectively to achieve amplified rankings of your websites in major search engine results pages (SERP).
Social Media Marketing
Social Media Marketing is the newest and one of the most effective marketing tools for engagement. Social media marketing is the use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, branding, public relations and customer service. Social media is one of the fastest growing online marketing channels and is an off page necessity to improve your SEO (Search Engine Optimization). The biggest and most influential social networks include Facebook, Twitter, YouTube, LinkedIn and Google+.
Facebook is the largest display ad network online with a reach of about a billion and the ability to target one person with advertisement. Key functions of Facebook include the ability to: like and share any media including images, text and videos to an individual create event and fan pages, use targeted advertisement and it has the most apps of any social media site.
Twitter is a micro blog that differentiates itself through the ability to use actions such as mentions and retweets, which helps you share with your followers and lets you send messages on the fly. Also Twitter has a character limitations that force Tweets to be short and to the point.
LinkedIn is the ultimate business social networking tool. It is unique in the fact that it is a great recruiting tool and is great for tracking startup companies. LinkedIn shows the accomplishments of the user much like a resume and gives you a good idea of their business background.
YouTube
YouTube is the biggest social video network. You can make your own customized channel for any of your own video content. YouTube allows you to use enhancements, annotations and captions to add to your videos.
Google+
Google+ is one of the newer integrated social network site but is growing exponentially. By already owning 80% of search online it was easy to incorporate Google+ to already loyal Google users. Google+ is unique because it can integrate their service into core products such as the Android, their +1 button shows what people think of your posts, similar to the like button on Facebook, and the ability to create circles with your friends. Circles is the application that lets you separate your friends into categories.
A new social network to look out for is Pintrest with its unique ability to categorize yourself by your interests and find other people and posts relating to your interests.
PROS Social Media Marketing With our integrated marketing using these social networks we can optimize your social media marketing campaign. In order to do this we first gain an understanding of your industry, brands and goals. Second, we run the social media campaign outreach to establish your social identity targeting your key demographic and influencers. Finally, we implement an integrated social media marketing strategy of planning, measuring, execution and management.
Ask us how we can create an iMarketing strategy for you ! Call us at 619-567-9322 or contact us here
San Diego Internet Marketing Company – SEO, PPC, SEM – PROS
PROS iMarketing Solutions include:
- Social media- Facebook, Twitter, Youtube, Linkedin, Google+
- Web analytics and traffic analysis>
- Link building and building relationships with partner sites
- Custom & Open source programming apps including ecommerce, Mobile commerce
- Forums/Blog based tools that increase user retention and add value to your website
- Content for your site
- Portal Networks for increasing traffic
- Loyalty rewards for your site
- Viral Marketing – WEB 2.0
- Video blogs – Podcasts
Our Internet marketing experts can manage and design online media buys at a substantial discount for your company’s products or services. We have partnered with many ad agencies also to help their clients achieve maximum ROI. Search Engine Optimization Our San Diego SEO company experts research the amount of competition which in turn helps to determine the time and cost to compete for top relevant placement. We have over 50 SEO experts at our San Diego Internet Marketing Agency with Google, Bing, Yahoo technology experts in off-page and on-page search engine optimization.
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- eCommerce
- Social Networks
- Blogging/Forums
- Multimedia / Flash Demos
- Online Surveys / Customer Feedback